Writing an effective email can take an average of 15 minutes each and can drain you of your time and energy. 15 minutes times 5 emails is well over an hour out of your day! I’ll bet you can think of a dozen other things your time would be better spent on.

If you’re anything like me, you might be saying very similar things in your emails to different people. Why type those things over and over? Well now you don’t have to. I’ve developed a series of email templates and customized them just for you!

The following email templates can be copied then pasted into your standard email client, into a Salesforce message or added as a Signature in Outlook for easy access later.  They’re easy to edit. Just remove any word or words in [brackets] and replace with your name, product or other info. Add a couple more comments based on the conversation you had with the customer and drop your signature into the bottom. And just like that, you’ve got 20, pre-written email templates that you don’t have to sit down and think up.

Using these templates can knock that 15 minutes per email down to 5 minutes or less and save your brain from being drained in the process. That makes more time for selling!

20 EMAIL TEMPLATES: (Click to jump to letter)

The New Morbark BVR Chipper Line

Subject: Introducing The New Morbark BVR Chipper Line! Now @ [YOUR DEALER NAME HERE]

Hi [First Name],

I’m [your name] from [YOUR DEALER NAME HERE] here in _____ and I wanted to make sure you saw the news about Morbark’s incredible new line of chippers. At first glance, it might look like any other chipper but when you take a closer look, you’ll see it’s been completely re-designed centered around new features driven by customer feedback and requests.

Here are just four of the dozen or more upgrades Morbark has made:

  • Morbark ZeroClutch – or Centrifugal clutch with integrated drum-speed sensor across all models. Customers will now simply start their chipper, throttle the machine to full RPM and engage the feed control bar. This removes the anxiety of engaging the chipper drum, damaged drive belts, and NO MORE BURNED OUT CLUTCH DISCS!
  • Reverse-style pivot assembly which contours the radius of the drum, reducing dead space between the feed wheel and the drum. This gives the machine a mechanical advantage for increased down pressure, providing optimal chipping results when working with challenging materials.
  • Side-loading and adjustable anvil. Quickly and easily adjust the anvil after a knife change or sharpen without having to climb under the machine.
  • Control panel moved to the infeed which means the operator can now keep their eyes on the work making each job safer and allowing for more productivity.

Check out this 2-minute video of the BVR 13: https://vimeo.com/895922921

Could I have 20 minutes of your time next week for an in-person demo of this chipper?

I look forward to hearing from you!

[Insert Your Signature Here]

Short and Sweet

Subject: Just a quick note from [your name] at [YOUR DEALER NAME HERE].

Hi, [name],

My name is [your name], and I’ll keep this quick.

I’m [your name] from [YOUR DEALER NAME HERE] here in ______, and we carry/offer [Morbark chippers, Rayco stump grinders, arbor gear, parts, service on your skid steer, other products].

Could I have 10 minutes of your time next week for a personalized demo of [insert product name]?

Talk soon!

[Insert Your Signature Here]

Cold Introduction Email

Subject: [Customer’s Company Name] + [YOUR DEALER NAME HERE]

Hi [First Name],

My name is [Your Name] with [YOUR DEALER NAME HERE] located in ______. We’re your local dealer for equipment sales, service, parts, and rentals across the [arbor, farming, land management, construction, etc.] industry.

This is not a sales email! I’m just reaching out to let you know we’re here and available to help out in any way you might need.

My contact info is below. Feel free to reach out to me with any questions or to schedule a time to talk or meet in person.

Regards,

[Insert Your Signature Here]

Referral

Subject: [Name of person who referred you], said we should connect.

Hey there, [First Name],

I am reaching out because [Name of person who referred you] thought it would be worth your time for us to connect.

[Name of the person who referred to them] and I met at [insert conference, event, networking, etc.], and they know you’ve looking for [a new chipper, arbor gear, a place to buy parts, service on your skid steer, other problem they might be having].

Let’s set up a meeting—I am free on Wednesday and Friday this week. Do either of those days work for you?

Regards,

[Insert Your Signature Here]

Sorry I Missed You

Subject: Sorry I missed you!

Hi, [First Name],

Sorry I missed you on the phone earlier today. I was actually calling because [insert brief reason for your call or name of referral that introduced you].

In my voicemail, I mentioned that I would call you back on [date and time]. Let me know if that works with your schedule. Of course, you’re always welcome to reach out to me before then at [your phone number].

I really look forward to connecting with you soon. I’ll reach back out on [date].

Thanks,

[Insert Your Signature Here]

P.S. If you are anything like me and can’t get enough of podcasts [or other industry news], you may actually really like this one [insert podcast, press hit, video, etc.].

Mentioning Competitor

Subject: [Your name] From [YOUR DEALER NAME HERE]… Something to consider.

Hey, [First Name],

I’m [Your Name] with [YOUR DEALER NAME HERE] here in _____.

I was driving down [mention street] and noticed you’re using [competitor’s product]. How has your experience been so far?

We’ve found that a number of customers using that same piece of equipment have been having issues that the new Morbark chipper design has eliminated. Specifically, Morbark’s new auto-engaging Zero Clutch which eliminates burnt clutch pads, their wider infeed bed for easier loading, improved chute design for better throwing and a ton more upgrades.

Actually, this is exactly why [client name] made the switch. You can learn about their experience firsthand here [insert testimonial, blog, etc.].

If you are 100% satisfied with your current chipper, I’ll leave you alone. But, if it or the service you’re getting is less than perfect, I’d love a chance to show you in person what [YOUR DEALER NAME HERE] can do for you. Sound good?

Looking forward to hearing from you!

Regards,

[Insert Your Signature Here]

Connecting After an Event

Subject: Great meeting you, [First Name]

Hey there, [First Name],

I really enjoyed meeting you at [name of event]. We talked briefly about [add topic], and I told you I’d follow up for an in-person meeting. Let me know which days and times work best for you. I’m flexible.

Hope you have a great day!

Regards,

[Insert Your Signature Here]

Customer Requested Demo

Subject: Thank you for requesting a demo!

Hi, [First Name],

I’m reaching out today to schedule the demo of [insert product] that you requested.

Here are some days and times I’m available for you to schedule your demo:

  • Choice One:
  • Choice Two:
  • Choice Three:

I look forward to seeing you!

Best,

[Insert Your Signature Here]

Follow Up After a Phone Call

Subject: Great talking with you!

Hi again, [First Name]

I really enjoyed our conversation earlier today. Thank you for helping me get a better understanding of your equipment needs.

During our conversation, I mentioned I’d send over some additional info on the [Insert product name] so I’ve attached a PDF for you to review. Here’s a link to this product on [Manufacture’s name] website: [insert link here]

Let me know if you have any questions. Looking forward to connecting again next week.

Thanks again for your time!

[Insert Your Signature Here]

Follow Up After In-person Conversation w/Quote

Subject: Nice talking with you, [First Name]!

Hey there, [First Name],

It was great meeting you at [insert place]. Thanks for sharing some background on [their company] and shedding some light on the challenges you’re facing.

I mentioned I’d send a quote and more info on the [Insert product name] so I’ve attached those for you to review. Once you’ve had a chance to review them, give me a call so we can discuss. If I don’t hear back from you in the next couple of days, I’ll call you on [insert date].

Talk soon!

Best,

[Insert Your Signature Here]

Follow Up After a Meeting

Subject: Thanks for meeting with me

Hey, [First Name],

Thank you for a great meeting today. I really enjoyed our conversation about [company name] and learning more about your role on the [insert team].

As promised, I am sharing the resources I mentioned during our conversation about [resolving company pain points].

I’d also like to share this [article, video, etc.] from [previous client / industry influencer/etc.] about their experience with our [product/service].

Once again, thank you for taking time out of your busy schedule to meet with me.

If you have any questions, please don’t hesitate to reach out. We’ll be in touch soon with our plan of action.

Have a great week!

Thanks,

[Insert Your Signature Here]

Follow Up After a Voicemail

Subject: Sorry I missed you! RE: Follow up from my voicemail

Hey there, [First Name],

I just left you a voicemail and wanted to shoot you an email in case this is your preferred communication method. I want to get your insights on [insert reason for calling].

When you are free, grab some time on my calendar [calendar link] or reply to this email.

Talk soon, take care.

Best,

[Insert Your Signature Here]

When a Prospect Asks You to Follow Up Later

Subject: [First Name], ready to take another look?

Hi, [First Name],

The last time we talked, you requested that I contact you in [two weeks].

I know schedules can book out fast, so I’d love to see if we can carve out just 20 minutes for the demo. Let me know which time works best for you, and I’ll do my best to make it work on my end!

Looking forward to connecting.

Regards,

[Insert Your Signature Here]

P.S. [Publication] just published an article about how our solution is shaking up this industry. I thought you might enjoy seeing it: [insert link]

Revive a Ghosted Prospect

Subject: It’s been a while, [First Name]

Hey, [First Name],

Long time, no talk! I may have dropped the ball a bit on our conversation—things have been a little hectic with [insert reason things may be hectic: school starting, summer vacation, the holidays, close of quarter, etc.]. But I wanted to follow up since it’s been a bit since I last heard from you.

I’d love to reconnect with you and hear any updates on your [chipper, stump grinder, arbor gear, skid steer, etc.] needs. Coffee (on me)?

Best,

[Insert Your Signature Here]

After the Deal is Closed

Subject: We’re happy to have you!

Hi, [first name],

I wanted to personally express how excited I am that [their name or company] is partnering with [YOUR DEALER NAME HERE]!

Here’s the link [hyperlink] to our demos and FAQs, but if you have any questions, please let me know. I’m happy to help however I can—or connect you with the best person to answer your questions.

Talk soon,

[Insert Your Signature Here]

Cross-Selling and Up-Selling

Subject: [YOUR DEALER NAME HERE] is stepping up our game!

Hey, [First Name],

How has [product/service] been treating you thus far? I hope your experience has been nothing short of awesome.

We actually just made an exciting announcement, and I wanted to make sure you heard it: [YOUR DEALER NAME HERE] now offers equipment and has a full lineup of parts, arbor gear and accessories. For example: [product/service] has been added to our product offerings with a ton of new features, including [insert features/updates].

I’d love your feedback. I want to know what you love (or don’t)!

If you have any questions, feel free to reach out. I am happy to help wherever I can.

All the best,

[Insert Your Signature Here]

Sad to See Them Go

Subject: We’re sad to see you go!

Hey, [First Name],

You will be missed!

I haven’t heard from you in a while, so I assume the timing isn’t right, or our [product/service] isn’t something you need right now.

I’ll check back again in a few months to see if perhaps you have changed your mind.

Until then, all the best!

Regards,

[Insert Your Signature Here]

P.S. I wanted to share this resource with you. Our CEO was recently featured in [publication name]. This [article, podcast, interview, etc.] talks about some of the biggest changes for businesses in [industry] to be aware of this year.

Offer Resources

Subject: Last chance!

Hey, [First Name],

I’ve reached out a few times to connect with you about [mention reason you reached out].

Since I haven’t heard back from you, I’ll assume either the timing isn’t right, or you are already using a different [product/service].

I am sharing some resources with you that are beneficial for professionals and companies dealing with [pain point], including an article from our president that was featured in [publication name], where he describes the changing landscape of [industry].

[Resource 1]

[Resource 2]

[Resource 3]

If you ever require my assistance in the future, I would be more than happy to reconnect. I am sharing my contact information for future reference.

[Contact information]

Take care!

Best,

[Insert Your Signature Here]

Your Website

Subject: Have you seen the new changes on the [YOUR DEALER NAME HERE]’S Website?

Hey, [First Name],

I’m not sure I’ve mentioned recently how many changes we’ve made to our website. So, I thought I’d reach out with a few links to make it easy for you to see all the cool stuff we’ve added.

We offer our customers more equipment, more brands, more service, and more industry experts to help your business succeed. Visit our site today for new and used equipment, parts, rentals, service and more.

Regards,

[Insert Your Signature Here]

Schedule Your Equipment Service

Subject: Time to have your [Chipper, Lift, etc.] serviced?

Hey, [First Name],

A well-maintained machine is like money in the bank! Just a quick note to remind you that [YOUR DEALER NAME HERE] is a fully-authorized warranty and service center.

We service and repair ALL major makes and brands of tree care and arbor machinery, compact construction machines and land management equipment. We also work directly with the manufacturer to facilitate warranty repairs.

We will work on any machine no matter the year, make or model. Our trained technicians offer years of experience in diagnosis, repair, and personally follow up with our customers to ensure the best experience. We are here to keep your business up and running with as little down time as possible!

Ready to schedule your appointment? Just click this link: [INSERT LINK HERE]  

If you have any questions, please let me know. I’m happy to help however I can—or connect you with the best person to answer your questions.

Talk soon,

[Insert Your Signature Here]

15

Morbark Chipper Model History
2 weeks ago 2 weeks ago
BVR Winch Package Info
6 months ago 2 weeks ago
Travis Townsend